Building Turkey’s medical tourism brand
11th February 2022
Story initally published by MTJ TeamThe IMTJ team includes Editor in Chief, Keith Pollard; Managing Editor, Jenny Jenkins; and medical travel market writer and analyst, Ian Youngman.
Newly launched Medical in Turkey has said that it is seeking to make Turkish medical tourism a global brand. Its plan is to initially target the UK, Netherlands and Italy. Australia too with Klinik Europe in Turkey partnering with Australian medical tourism company NipTuck Holidays and hosting exclusive cosmetic surgery Group Tours ex Sydney Australia to Antalya starting next month!
Medical in Turkey was developed in response to the needs of Turkish medical tourism. It is an IGEME project working with the aim of spreading a sustainable working model in Turkish medical tourism throughout Turkey. In cooperation with the country’s medical tourism stakeholders, it wants to make the destination a world brand for medical travel.
Medical in Turkey states that numbers of inbound medical travellers will increase but only if it can spread understanding of quality and reliable service throughout Turkey’s healthcare institutions.
Medical in Turkey has been designed with the aim of eliminating many problems of medical tourism such as communication, mobility, trust, service and collection. It has a lot going for it and continues to draw the numbers for medical tourists!
Story initally published by MTJ Team The IMTJ team includes Editor in Chief, Keith Pollard; Managing Editor, Jenny Jenkins; and medical travel market writer and analyst, Ian Youngman.